We are a RELATIONSHIP company. We believe that it’s the relationship people have with themselves, with others, and the world around them that ultimately impacts their health, wellbeing, and happiness. At Bluedoor we specialize in creating, forming, and nurturing relationships with like-minded people and organizations who share our vision and are passionate about making a difference.
Lee is a seasoned innovator and strategist with more than 25 years’ experience in Europe, the US and Asian markets. He has previously worked in senior management roles for global brands including Vodafone and Harrods, and has led creative agencies in Tokyo and London. For the last 12 years he has specialized in the health sector, leading branding and consumer product innovation projects for organizations including US healthcare giant Humana, global telehealth-care company Tunstall, and major US health systems. Lee is an expert in consumer engagement and behavior change marketing, and pioneered population health management strategies in the UK’s NHS. In addition to co-founding Bluedoor, he is a Co-founder and Fellow of The Institute of Healthcare Design Thinking. Lee holds a BA and MA in Oriental Studies from Cambridge University, UK.
Michael is a passionate healthcare executive turned digital health evangelist and entrepreneur. In addition to co-founding Bluedoor, Michael has served as Entrepreneur-in-Residence for the Center for Health Innovation at the University of North Carolina at Chapel Hill, where he has designed and developed their Digital Health Program in support of UNC’s Digital Transformation strategy. Prior to Bluedoor and UNC, Michael was Co-founder and COO of Digital Therapy, a cognitive computing platform powered by IBM Watson in the behavioral health space. His previous leadership roles include Vice Chair of Administration for the Department of Medicine at the University of Miami Health System, engineering a $15 million turnaround within his first year; and Director of Clinical Operations for UNC Health Care’s specialty ambulatory clinics where continued growth and expansion were achieved. Michael also held several leadership roles at UCLA Health within various clinical departments. He has a BSc in Neuroscience from Tulane University in New Orleans and an MBA from Elon University in North Carolina.
Emerson has 14 years of experience architecting and implementing cutting-edge technology solutions across the marketplace. His experience covers the spectrum of technical leadership from early-stage technology research and development in venture-backed start-ups to enterprise-wide projects in major corporations. Emerson has been instrumental in designing and building cutting-edge technology platforms that drive business value, efficiency, and best-in-class performance across the life science and healthcare sector. He has played key roles in long-term strategic visioning and focuses on technology roadmaps that allow rapid, iterative improvement and delivery of value while incorporating the flexibility to adapt to evolving needs and use cases. Emerson has spoken frequently on software design and architecture best practices and the role and impact of emerging technology in the healthcare sector. He advises numerous early-stage organizations on technical strategy.
Donald has three decades of healthcare business development success providing management services, strategic insight, product propositions, and go-to-market strategies to employers and clients including Wyeth, Pfizer, Amgen, BMS, RediClinic, Revolution Health, Medscape, and WebMD. He has led/participated in transformative, technology-driven initiatives that have influenced the seamless system of patient care, electronic medical information, patient and provider education, and provider accreditation.

Casey Enders
Casey has dedicated her career to advising leaders – including philanthropists and senior executives at Fortune 500 companies, family foundations, the United Nations, and global health partnerships – on how to strategically evolve their organizations and teams to ensure their operations and people are positioned for the greatest impact. Most recently, she led Unlocking Potential, a non-profit established in 2017 and dedicated to expanding access to high-quality professional development in the social sector. Casey previously served as the Chief of Staff to philanthropist and financier Raymond G. Chambers, the Policy Director on Carly Fiorina’s 2016 presidential campaign, and an independent consultant for mission-driven businesses. She started her career at McKinsey & Company after earning a BA with High Honors from the University of Virginia. She currently lives in Washington, DC, with her husband, daughter, and beagle.
Kevin is our odd Southern duck, a designer with an MBA, who has spent over two decades engaging people through creative strategy and design solutions. He has worked for Fortune 100 companies, startups, universities, healthcare institutions, financial services, aerospace, and the military. His broad background speaks to time spent in roles ranging from designer to account manager to strategist to Chief Creative Officer. In being a creative leader, Kevin enjoys pulling new ideas from fertile minds, mentoring, guiding teams to better solutions, pushing for more exuberant thoughts, and honing the importance of quality work. That’s what Kevin does well, he pushes beyond the normal with a passion for meaningful creativity and branding.

Dorothy Keine
Dorothy is a medical and scientific writer with previous experience at med comms agencies, pharma companies, medical start-ups, and academic research. She has authored numerous peer-reviewed publications.
